The Puma Hard Chorus

A lot of football fans / supporters had a tough dilemma last Valentine’s day. Last year February 14th was on a Sunday, which means: soccer time. The guys needed to choose between their two biggest loves: soccer and their girlfriend.

Football brand Puma (sponsor of Tottenham Hotspurs) came up with a commercial where both of these loves where combined. Puma created a commercial with 50 soccer players/fans singing “I wanna stand with you on a mountain” off Savage Garden. Typical of course soccer players singing, because they were able to play soccer and let the ones they love know that they were thinking of them on Valentine’s day.

This commercial isn’t shown on television but only on the internet, YouTube and the Puma website. If you wanted to send this video to your loved one you could copy the link and email or text it.

This kind of creating a commercial isn’t usually done. However, it’s getting more popular by the day to promote and advertise by the internet.

Now get ready to be blown away by the amazing song ‘’I wanna stand with you on a mountain” enjoy!

Puma wanted to explain the ideas for this message sended by the commercial furthermore. So they came up with a website where everybody can play back the commercial and read more about it. Check the commercial at: http://www.pumahardchorus.com/

When it appeared that this commercial became a huge success in England. Puma wanted to create an Italian version. So they re-shoot the commercial with Italian soccer players and even translated the song in Italian. On the website http://www.pumahardchorus.com/ there’s also a button to set the main language to Italian.

Manchester United and Turkish Airlines sponsorship deal.

Turkish Airlines signed a big sponsorship deal for 3,5 years with Football club Manchester United. Turkish airlines replace Air Asia as the official transport partner of the team from Manchester. The exact financial details are not released, but insiders are talking about a multi million pound deal.  

With 12.000 employees and 25 million passengers over the last year, Turkish Airlines is one of the biggest airline company’s in Europe. Turkish Airlines operates from Manchester airport, Birmingham, Stansted and Heatrow (London). Turkish Airlines is a member of the Star Alliance grouping of airlines. BMI, United Airlines and Lufthansa are also a member of this grouping. Last year Turkish Airlines signed another million pond deal with one of Europe’s best football clubs FC Barcelona.

The deal with Manchester United is signed a day after the club announced that their debt has risen to a record of 716 million pond. The sponsorship income of last year has grown with 48% of Manchester United and the shirt sponsor Aon (American finance group) pays 80 million pound each year.

The players and staff of Manchester United are also participating in a new TV commercial for Turkish Airlines. Several players are making a few nice football moves and tricks in a flying airplane of Turkish Airlines. At the end of the commercial Goalkeeper Edwin v/d Sar saves a shot of Wane Rooney and prevents a shot in the face of club legend sir. Bobby Chalton. The whole commercial can be viewed below this blog.